Make what you build known.

AI distribution agent for builders: Software, Local gym, Creator, Open source, Local clinic, Online store, Indie game, Agency, Consumer brand, Newsletter

How Builder Falcon works

  1. You tell Falcon what you’re building in one sentence: software, a local business, a creator channel or anything else.
  2. Falcon thinks it through: it reads your website and accounts, analyzes business insights, identifies potential customers, creates intent signals and generates a marketing plan.
  3. The Falcon agent listens to conversations on Reddit, X, Hacker News, YouTube, Instagram and TikTok in real time, analyzes each post as it appears, and forecasts leads from Google Maps, Apollo and LinkedIn. Your plan activates the relevant parts of each.
  4. It surfaces one steady stream of high-intent posts, comments and threads, and the businesses and people that fit.
  5. Falcon replies in those conversations in your voice as they happen, and sends personalized outreach emails to the leads.

The examples are fictional; posts, people and businesses are illustrative.

You build relentlessly.
We make the world know about it.

Tell Falcon what you’re building. It finds the people already asking for it, drafts a genuinely helpful reply in your voice, and posts it from your own browser when you say so.

How it works

From one sentence to the right conversations

Falcon does the searching and the first draft. You stay the author of everything posted under your name.

  1. 01

    Tell Falcon what you build

    A name and a link is enough. Falcon reads your site and learns who you help.

  2. 02

    It finds the conversations

    Posts and threads where people ask for what you make, ranked by how well they fit.

  3. 03

    It drafts in your voice

    A reply that answers the person first and says plainly that you built the thing.

  4. 04

    You approve, it posts

    Review each one, or let Falcon post automatically from your own Chrome.

See the whole flow

Every opportunity, ready

The post, why it fits, and a reply worth sending

Each opportunity arrives with the conversation, a fit score and a draft written for that community. Approve it, edit it or skip it.

  • Ranked by fit, so the best conversations come first
  • Daily limits and spacing on every platform
  • Drafted while the thread is still live
An illustrative opportunity for Ledgerly, bookkeeping for freelancers
r/freelanceu/inkandinvoice91 fit

How are you all tracking expenses without losing your mind?

Tax season again and I have receipts in three email inboxes and a shoebox. What do you actually use?

Reply in this thread · drafted for Ledgerly

Shoebox club, I was there. Forwarding every receipt to one address and tagging it monthly is what fixed it for me. I built Ledgerly to do exactly that, so I'm biased, but the habit works with any tool.

An illustrative opportunity for Onboardly, onboarding software for HR teams
LinkedInDana Whitfield, Head of People86 fit

Our new hires don't get a laptop until day three. How do you fix this?

Every quarter we promise a better first week and every quarter IT is late.

Comment on this post · drafted for Onboardly

Day-three laptops are so common. What worked for teams we work with at Onboardly: a shared checklist that starts at offer-accept, so IT sees the start date two weeks out.

Natural engagement

Show up like a builder, not a bot

  • In your voice

    Falcon learns how you talk about your product and writes like a helpful person, not an ad.

  • Honest about who you are

    Replies say plainly that you built the thing. Useful first, promotional second.

  • While the thread is live

    Falcon engages when the person asking is still there to read the answer.

  • You stay in control

    Review first by default, a fit bar, daily limits and one switch to pause everything.

  • From your own browser

    Falcon posts from your Chrome, as the account you’re signed in with. No shared bot accounts.

How Falcon writes, and what it never does

Platforms

Wherever your customers already talk

Each platform has its own rules and rhythm. Falcon writes for each one, and posts less where the community expects less.

Pricing

Pay for the platforms you use

Each platform is its own plan with three tiers. Add one, then another, and they all renew on one date.

From

$15/month per platform

  • 7-day free trial on every platform
  • Save 20% with yearly billing
  • Change or cancel any time

Questions

The things builders ask first

More on how it works and pricing.

Will Falcon post without asking me?
Only if you turn on automatic posting for a platform. Every platform starts on review first, where nothing is posted until you approve it.
Whose account does it post from?
Yours. The Builder Falcon extension posts from your own Chrome, as the account you’re signed in with on that platform.
Will people know it’s me promoting my product?
Yes. Falcon’s replies say plainly that you’re behind what you’re mentioning, and answer the person’s question first.
How many posts a day?
Your plan sets a daily limit per platform, and you can set it lower. Falcon also spaces posts out, and posts less on Hacker News and LinkedIn.